MUC

iris Germany GmbH, Brienner Straße 53, 80333 Munich, Germany

Phone: +49 89 552 790 100 | Email: info-munich@iris-worldwide.com

Driving B2B in the age of participation

Just downwind from Munich’s “Big Six” breweries (we get thirsty sometimes), here is home to 70+ international creative, strategic and account superstars. We’re also home base for the network’s B2B expertise - using 15 years of hard-won knowledge to help our clients in IT, healthcare and other industries sell more, sell faster and sell efficiently.

WHAT WE DO

We inspire participation in B2B brands while putting a unique spin on B2C—helping businesses sell more, sell faster, sell efficiently and sell sustainably. How? Through a unique mix of strategy, creativity and technology that set us apart in the network—and the market.

HOW WE DO IT

Strategy
Gathering the insights and expertise to build the right approach to every challenge
Creativity
From big ideas to the finest detail—crafting the work that makes an impact
Technology
Using the right tools to deploy, track and manage campaigns and customer journeys

WHAT WE BELIEVE: THE SHIFTING PARADIGM IN B2B

FROM COMMUNICATION TO CREATIVE IDEAS
Clear communication is just the beginning; creative disruption leads to big ideas and greater business value
FROM PROMOTION TO EMOTION
Even more so than consumers, business customers crave a trustworthy connection to brands that deliver when their own name is on the line
FROM SPECS TO CONTENT THAT POPS
Specs are only a footnote; what customers really want is to know how, where and why your brand can help them achieve their goals
FROM RIGID PLANS TO AGILE INTERACTIONS
Customer whims aren’t written in stone, so why should your marketing plan? Listen, learn and adapt—in real time

Key People

Markus Dunz
Managing Director
Markus headed the Pepper Group in Munich, Singapore & Chicago before the group joined iris in 2014. He now leads iris Germany. His free moments are spent deep under the ocean or high up on a mountain.
Markus Dunz
Christiane Perl
Client Services Director
A passionate marketer (and meticulous dresser) with over 10 years’ experience in consulting & account management. Christiane leads our global accounts from Munich to the Bay Area.
Christiane Perl
Silke Lantschik
Head of Planning & Business Development
Silke heads our strategy team with 14 years' experience in developing brand, communication & loyalty strategies. She’s nearly as passionate about data quality as she is about her native Austria.
Silke Lantschik
Martin Besl
Executive Creative Director
The creative genius behind iris Munich, Martin has 15 years' experience in campaign & brand development. His awards list (ADC, Cannes, Red Dot) goes almost as deep as his love for FC Bayern Munich.
Martin Besl

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