iris named as stand out Creativity Innovator on 2017 AdAge A list

iris London has received a stand out mention in the AdAge A list – one of the most influential and respected rankings in the global advertising industry, that celebrates the agencies and work that wowed the world in 2016.

At iris, we are on a mission to be “The Most Exciting and Innovative Agency Network in the World” - and thanks to our people and the outstanding creative work, we are one step further on that journey, and for the first time in iris history, received a stand out mention in the AdAge A List.

The A List is one of the most influential and respected rankings in the global advertising industry – and to receive recognition as a Creativity Innovator is a huge achievement and clap on the back for our exceptionally talented people who work their socks off to deliver the best work for clients.

Here is what AdAge had to say about iris:

"Some of the year's most intriguing ideas were born at iris London, which "hacked" Snapchat for Adidas' line and allowed users to design their own footwear through the platform with a special doodle tool.

For Domino's, the agency had more fun on the platform by playing off the popular face-swapping trend. To promote the "mouth-boggling" taste of Domino's pies, it created a hilarious spot showing people eating the pizza with their faces askew -- as if they've been put through a real-world face-swapping machine. Iris brought the idea back into digital by creating bespoke Snapchat lenses that led users boggle their own mouths, a la the spot.

The agency also turned "Luther" star Idris Elba into a fairy godfather, of sorts, in a campaign for Britvic brand Purdey's. In a social film, the actor sat down with real people from 25 to 75 and asked them what they wanted to be when they "grew up." The point was to remind consumers that it's never too late to pursue their dreams, a strategy in line with Purdey's positioning as the brand that helped people to "thrive." The campaign helped Purdey's see a 25% increase in market share, with sales rising 20% during the campaign."

Read the full article here