Samsung's Rethink Role Models picks up Silver APG Award

Double Congratulations to our Planning Director Celia Garforth. Not only picking up a coveted Silver APG Award in the Brand and Creative Planning category for Samsung's Rethink Role Models (#2 Aussie Ad this year), she also bagged the Judges' Special Award for Best Written Paper! The APG Australia is held every 2 years and celebrates the best and most influential strategic thinking across creative, digital and media agencies. The judging includes two stages – a 1,200 word paper and a presentation to the Judges Panel. This year saw over 300 entries, 24 shortlists and 3 Golds, 4 Silvers and 5 Bronzes finally awarded on the 2nd of December.