Cannes Lions Win For adidas #THEREWILLBEHATERS

On Wednesday 24th June at the 61st Cannes International Festival of Creativity, iris' #THEREWILLBEHATERS campaign for adidas was awarded a Bronze Integrated Cyber Cannes Lion.

Brutally simple and unexpectedly honest, #THEREWILLBEHATERS calls out the trolls before they've even said a word.

Cyber Lions encompass branded online, digital, and technological communication. Judging is based upon best creative, digital solutions for brands that utilise technology and creativity seamlessly, and prove how their target audience engaged and enhanced brand value, resulting in increased business sales and recognition.

Check out #THEREWILLBEHATERS and all the winners here