We stand at the spring of a data revolution, which will chance the way we interact with brands forever. What do creative organisations need to be doing differently to lead the change in this space?
That was the topic up for debate at our latest Under the Influence event at iris HQ in London.
Our esteemed panel included Scott Morrison, consultant and commercial director at Diesel, John Grant, author of Made With, and Arif Haq, a senior strategist at Contagious.
Now that’s mind-altering thinking for a Tuesday evening!