iris strengthens senior strategic team in NYC

Today we announced the appointment of Dipti Bramhandkar as Head of Planning. Based in our New York office, Dipti will be responsible for taking on the strategic leadership for the agency, working closely with the Americas leadership team, and reporting into Sam Noble, our Chief Strategy Officer.

With extensive experience across CPG, finance, consumer healthcare, pharma, and airline, Dipti will work across all of the agency’s clients, including Diageo and Barclaycard.

Previously Dipti held senior strategy positions in New York and London at agencies such as Lowe & Partners (Mullen Lowe Group), BBDO and McCann Erickson.

Most recently, Dipti ran her own strategy practice, DB Quill, working with agencies including Naked, DDB/Adam&Eve, ClearBlueSky, Mullen and The Burns Group, offering strategy and research services for major brands including Freshpet, Virgin Atlantic, Cadbury Dairy Milk, and Pfizer, as well as arts and cause related organizations such as the United Nations Creative Community Outreach Initiative and Developing Artists.

Sam Noble welcomed Dipti to the iris fold:“Dipti’s a fantastic addition to our team in New York. She brings amazing diversity, is super smart and has a deep understanding of how provocation and participation can help modern brands shape culture and outperform their categories.”

Dipti added: "I will be focused on making creative strategy the heartbeat of the agency, fostering dynamic relationships with clients, diversifying our capabilities and helping to build culturally impactful, emotionally resonant and hard working Participation Brands.”

Dipti will also work closely with Adam Abrahami, Director of Concise, iris’s insight, CRM and consulting arm, which delivers deep consumer insights, market leading analytics and commercial rigor for clients.