iris New York took the number one spot on Adweek's 5 Best Ads of Super Bowl 50 with Jeep "Portraits".
Adweek's Tim Nudd commented, "... going quieter amid the noise of the Super Bowl pays off for an advertiser. This lovely spot from iris New York stitches together more than 60 curated photos—some celebrities, most not—that tell the story of Jeep's history, and its drivers' role in it, on the Fiat Chrysler brand's 75th birthday. It aired during the halftime break—a slot also used to great effect by other quieter spots in recent Super Bowls (Chrysler's own "It's Halftime in America" in 2012, and Always "Like a Girl" last year). Giving viewers something thoughtful, and beautiful—with inspiring craft—can make a lasting impression at the circus of advertising's biggest night."
First published: Adweek 2/8/2016