iris Singapore brings Jägermeister, Kerry foods & Hugo Boss onto its impressive client roster

iris Singapore has three reasons to celebrate this week – announcing that it has brought three impressive new clients onto its roster.

The creative agency has been appointed as leading innovation for Kerry Foods, supporting Jägermeister with its APAC brand strategy and taking on creative duties for Hugo Boss in APAC.

iris Managing Director Sorcha John said; “We’ve had great fun kicking off partnerships with Kerry, Jägermeister & Hugo Boss, they are all brilliant examples of true participation brands, culturally relevant & pushing to play an interesting role in the lives of real consumers.”

iris Singapore takes on the lead innovation agency role for Kerry Foods, working directly with Simon Hague, Head of Business Development Global, who commented “We’ve found a very exciting partner in iris. They’ve shown us they’re sharp, strategic & aren’t afraid to challenge us, and will be getting deep into our customers world.. the projects we’ve planned should be transformational for our brand.  Full speed ahead.”

Jägermeister has engaged iris to help launch their brand attitude with smart cultural plays across APAC, with a focus on Korea, Japan, Thailand, Singapore & China. Sorcha John commented; “Jägermeister is a dream brand for us, ambitious, cool & with a punchy vision for growth in Asia.”

Matt Djokovic, Regional Director Asia added: “We’re excited to have our brand in such safe hands with iris, Jägermeister is uniquely positioned as a participation brand, and in that we found great alignment with the iris team.”

iris’ new creative duties also extend to Hugo Boss, who will be strengthening iris’ creds in the luxury sector.  

Planning Director James Honda Pinder commented: “for true luxury lovers, value is no longer found in tangibles and material goods. Instead it is found in the intangibles. Time, space, freedom, personalization and possibility. We are excited to embark on this journey of new Luxury with Hugo Boss Singapore.”