Iris appoints Head of Culture in Singapore to drive growth of its PR capabilities

Today Iris, the global creative network, announced the appointment of Leah Eser as Head of Culture to drive growth of the agencies PR and influencer capabilities and streamline the agencies current Culture offering. She will report to Sorcha John, Managing Director of Singapore. 

Leah’s move from the network’s HQ in London, is a significant step in Iris building a world-class, fearless Culture team in Singapore, made up of a diverse collective of PR, social and experiential specialists from various backgrounds and skill sets - that will help to develop the agencies current Culture proposition in Asia, and help to push greater and more effective ideas that resonate with brands audiences.

Leah joins from Iris Culture in London, where as a Director in the PR team she played a key role in working closely with brands such as BMW, Samsung and BRITA to develop compelling communications strategies across multiple channels to drive PR value for key campaigns.  Some of her standout work includes the European launch of Samsung Note8 and managing the PR, partnership and influencer strategy for the BMW Group’s 100th anniversary.   

The move follows a successive streak for Singapore, with recent wins including AOR Digital & social for Starbucks, as well as adding accounts such as Kerry Foods, Jägermeister and Hugo Boss onto its impressive client roster. 

Sorcha John, Managing Director of Iris Singapore, said: “Culture is in some ways a bit of a funny title to be owned by one person, everything we do should be infected by, and inject itself into, culture, but so often we see a lack of this in adland.  So while Leah brings with her deep expertise in PR & influencer, her role will span our entire creative product, ensuring that we maximise the creative opportunities to shape and be shaped by the culture all around us. I am absolutely thrilled to have her playing such an important role in the agency.

“It’s an incredibly exciting time to be joining Iris Singapore. The agency is producing some outstanding creative work and getting recognition for its strong commitment to Iris’ new ‘for the forward’ proposition. I am looking forward to applying what I have learnt from working with our London team and bolstering our PR and influencer offering in Singapore,” said Leah.