Iris Singapore has partnered with WhereAreTheBossLadies.com to launch a social campaign that asks the industry to name check females in advertising that they have benefitted from and why.
“The truth is we often say the most complimentary things about the people we work with behind their backs, we were inspired by Mara Lecocq’s call to the industry to shower their praises and so asked them to partner with us to further push their mission forward,” says Sorcha John, MD of Iris Singapore.
WhereAreTheBossLadies is an online database which collects the names of women in leadership from all facets all the industry. Started by Mara Lecocq, a freelance creative director, the idea started as a personal passion project to find her first female boss after 13 years in advertising in 3 different countries and in response to issues such as CES being unable to find women in executive roles to speak at conferences.
Inspired by the compliment function on the site, Iris has invited people from within the network and the wider industry to use International Women’s Day to spread positivity to any female who has inspired or supported them through their career.
Sorcha continues: “It’s pretty simple, we want to use this day to spread positivity and optimism to females across the industry so we asked the team at Iris Singapore to namecheck the brilliant women in the industry that they have worked with and let them know.”
Compliments for females have been designed into social memes and they are calling on the industry to do the same, by posting on social using the hashtag #weneedsomemoregirlsinhere #celebrateIWD.