iris takes over Social Media Week New York!

We’re excited to announce that this year we’ll be hosting 2 MainStage talks and 2 workshops at Social Media New York, an event that brings together some of the industry’s leading brands and individuals at the intersection of entertainment, media, marketing and technology. 

Our talks will explore a variety of topics including our recent global study on Participation Brands, how you can pull your very own Trump using data, why digital metrics matter and the future of language with PBS.

The full schedule can be found below. Hope to see you there! 


Serving the Public: PBS and the Future of Language (MainStage talk)

Speakers: Dipti Bramhandkar, iris New York, Head Planner + Don Wilcox, Vice President of Digital Marketing and Services, PBS

Tuesday February 28 

9:30AM – 10:15AM


How to Get the Market to Do Your Marketing for You (Workshop)

Speaker: Mike Giannone, iris New York, CSO

Tuesday February 28 

1:00 PM - 2:00 PM


How To Pull Your Very Own Trump (MainStage talk)

Speaker: Adam Abrahami, Managing Director, iris Concise

Tuesday February 28 

3:45 PM - 4:10 PM


Putting Digital Back In The Boardroom: Making Digital Metrics Matter (Workshop)

Speaker: Adam Abrahami, Managing Director, iris New Concise

Wednesday, March 1st



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