KFC Appoints Iris as Lead UK Digital & CRM Agency

Iris was selected by KFC UK & Ireland following a competitive pitch featuring four agencies, and will now work closely with Mother and Freuds as part of KFC’s agency marketing team. AAR handled the pitch process. 
 
Iris will be responsible for bringing to life KFC’s new brand positioning in the digital space. In addition, they will be working to continue developing KFC’s delivery business, as well as launching click & collect to further evolve KFC’s Colonel’s Club loyalty scheme. They will also work with KFC to transform its digital customer journey.
 
Meghan Farren, CMO, KFC UK & Ireland: “We have massive ambitions for our brand in digital, so we’re thrilled to be working with a real leader in the field. Throughout the pitch process, we were very impressed by the quality of the agencies we saw, but Iris’ superior technical expertise and agility really stood out. Their creativity and team culture also shone through, so we know they’ll be a great fit alongside our wider agency teams – we’re excited to get started!”
 
Chris Marlow, Managing Director, Iris London: “Working with a brand like KFC is a once in a lifetime opportunity – it’s one of the world’s most successful and recognisable brands and also one with a huge opportunity to transform how it operates in the digital space.  It’s a brilliant time to join the team following the launch of the new brand positioning – we love a digital transformation story at Iris and we can’t wait to get stuck in.”
 
As a result, Iris has resigned its 5 year relationship with Domino’s.  The relationship ends on a high following 12 quarters of double digit growth, with highlights including launching the brand on Snapchat as part of its mouth-boggling campaign, driving £3.6m additional revenue through its Pizza Legends platform, and designing GIFs that have been downloaded millions of times.      
 
Chris Marlow, Managing Director, Iris London: “We are really proud of what we’ve achieved with Domino’s, we’ve worked together to achieve record growth, lots of digital and brand firsts and more importantly, we’ve had a great time doing it. We’re happy to end on a high.”