NYC: Global creative agency, iris, is enhancing its New York creative team with the addition of Sasha Shor as Executive Creative Director. The hire comes at a time of marked success in the New York office, including the award-winning Super Bowl work for Jeep and the addition of PBS to the roster.
Shor brings over 18 years of experience to the role and joins iris New York’s robust senior leadership team, which includes Sarah Aitken, CMO, Marie Davidheiser, Managing Director, Head of Planning Dipti Bramhandkar and Mike Giannone, CSO. She will oversee iris’ creative team, and will be responsible for creative output across all accounts.
“Iris New York is the rare combination of a boutique shop and a global agency. The spirit and energy of the people, the work and the opportunity to be a part of building something great are perfectly aligned with my vision for growing the creative team and developing the very best creative work possible,” said Shor.
No stranger to the agency world, Shor spent the bulk of her career winning awards and accolades at agencies such as PYRO, Kirshenbaum & Bond and most recently McCann Erickson NY where she served as SVP, Group Creative Director. She has also freelanced as Executive Creative Director for a number of shops, including FCB and JWT as well as client-side for brands such as P&G, Viacom and Match.com.
Most recently she acted as an independent brand consultant for NBC Universal and Sony Latin America, rebranding channels like Telemundo and Canal Sony.
Shor’s experience extends beyond advertising to the nightlife and hospitality industry; she co-founded and branded the NYC-based Tex-Mex restaurant Tres Carnes, and has helped launch new restaurants and hotels globally.
“Sasha is an inspiring creative leader and innovator. Over the course of her career she has demonstrated audacious thinking through her ability to drive participation and create memorable stories for brands,” says Marie Davidheiser, iris NY’s Managing Director. “We’re excited about the future and thrilled that Sasha is on board.”