Our specialisms across B2C & B2B enable us to Create brands, products, experiences and services, Connect them into the ebb and flow of your audience’s lives and Convert new customers and profit potential.
We achieve this by blending skills and talent from across the Iris network.
Advertising is almost always the most expensive part of the marketing mix. So our award-winning campaigns are created to maximise media investment by building in consumer participation through social or retail.
We have a long track record of propelling brands to number one in category whilst spending less than their competitors. It’s worked for large, blue-chip clients including adidas, Britvic, Jeep, Samsung, Starbucks and KFC. The smaller brands get big love too, with the likes of Haven, Superdry and Wickes all getting the most from every advertising £.
That could be why Contagious have included us in their top ten ‘Best and Bravest Agencies on the Planet’ for the last two years. Now, onto the hat trick…
Content is King. Which is why we hold court with our own dedicated content division. We plan, produce and distribute content which disrupts and resonates. To do this, we embrace the ‘full stack’ of disciplines – creatives, film-makers, studio workers, editors, sound engineers. We’ve got ‘em all, right here under one roof, making it easy to turn around cost-efficient content at speed.
With every brief, we put the intended audience and platform first. Then a team of platform and digital specialists work closely with creatives and producers to make sure our output performs brilliantly in its channels.
The days when a set of values and a brand onion were enough, are gone. To create traction, brand strategy must be dynamic and useful across a fragmented media landscape and complex business.
We build strategies for the Participation Age. Rooted in the brand's Passionate Purpose, Distinctive Character and Core Offer, they’re designed to live and breathe in culture.
They drive every element of the brand's output, touching all the right people in all the right places; communication, innovation, colleague engagement, customer lifestyles – no touchpoint is left behind.
Through Participation Branding, we’ve designed global strategies for Samsung, MINI, Shell and Adidas, generated 5+ year platforms for Domino's and Wickes, and conceived original brand extensions like Philips Hue and Speedo Fit.
Opportunities for brands and consumers to meet in real life have never been more important – passive engagement just doesn’t cut it anymore.
We put on events for brands that are memorable, shareable, and more often than not, grab the headlines too.
Our producers have a depth of experience that makes just about anything possible. From being the control room that put Samsung customers on the moon to creating the ultimate stage-dive for Barclaycard, we always find a way to over-deliver.
Our global network of over 150 digi specialists is led from our London HQ.
Our approach is platform agnostic and mobile-led; with an integrated team of technology, design and user experience experts working closely together, using their expertise to tackle digital problems and build world-class products.
We also have strong specialist teams looking after CRM and data analytics, and a 40-strong team of digital acquisition experts.
They think it’s all over…the traditional sports sponsorship model certainly is.
We’re in a prime position to help rights-holders and brands navigate this new world where disruption and cultural context sit at the heart of activation.
As the leading global agency for adidas Football, innovative work that engages fans is an exercise we’re well-practised in. And we’re also on-side with Samsung and Barclays, helping them unlock their assets, develop more diverse portfolios and elevate their brands through sports partnerships and influencers.
PR & Influencer
Getting attention is never easy. But our award-winning PR team make it appear so. Their use of cultural insight, married with a top-notch little black book of media and influencer contacts, results in hard-working and disruptive campaigns, time and time again.
With global, pan-European and UK accounts (including the likes of Samsung, BRITA, Haven and UN Women UK), every brief is approached with the same level of gusto and ambition, with a particular appetite for taking brands outside of their category to make them even more relevant for consumers.
Too many B2B marketers are clinging to ‘what used to work’, hoping for cookie-cutter answers or hiding behind the complexity of new technologies. We offer a bold alternative. Our B2B arm is made up of over 300 business marketing specialists across Europe, Asia and North America.
We blend the Iris forward-thinking approach with our depth of B2B capabilities – from brand strategy to content, from marketing automation to effectiveness.
We are for B2B marketers who have moved beyond the status quo – who want to use their brand to create exceptional advantage for their business.
Loyalty & CRM
75% of brands believe they’re customer-centric, only 30% of consumers agree. It’s high time that brands listen – and do something to truly shift their focus to the customer.
Customers are loyal to brands that are easy to engage with, understand them and tailor their experiences. So how does a brand truly differentiate and exceed these customer expectations while continuing to grow as a business? How can legacy systems be developed into something useful in today’s landscape? How should data be used to truly deliver engaging experiences?
With expertise in customer strategy, data and technology, we’ve answered these questions, taking brands from siloed data sets, legacy systems and uncoordinated customer targeting to a fully integrated customer-centric experience.
Never has there been more pressure to stretch marketing budgets. With tough targets on the table, marketers must be able to understand and demonstrate the effectiveness of their decisions. We get it.
So, we work collaboratively with clients to build and deliver advanced econometric models. With the reassurance of past activity performance, plus a solid plan for optimising future marketing plans effectively, complex decisions are easier to make. And that makes everyone happy.
40% of Fortune 500 companies will be gone in 10 years. When it’s a case of innovate or die, we’re here to help brands move forward, fast and in the right direction.
Innovation at Iris isn’t about chasing the latest, shiny marketing tool. We’re here to help clients harness emerging technologies and use them to shake up their own markets. To launch new services, products and propositions that open up the next phase of growth. To act like the hungry underdog, acting urgently and taking risks. In short, to think and behave more like a start-up.
Customer Segmentation & Lifetime Value
For many businesses, customer segmentation is a given. Unfortunately, this is often incomplete, skewed, or just not used properly. Taking a customer-level view of data is vital for segmentations that mean something useful.
We work with clients to understand their past and likely future actions. Then a multi-faceted approach delves into what the segmentation needs to do and how it can be used, taking into account engagements, advocacy, demographics and ownership. Only then do we create the segmentation.
We’ve helped clients transform customer service experiences, proved the value of loyalty programmes, improved communication conversion rates and developed smarter prospecting methods and results.
Sponsorships & Partnerships
Smart companies form partnerships. But selection models and evaluation frameworks are often too narrow, measuring only exposure and awareness.
By working with multiple clients on this challenge, we’ve defined a holistic framework for Partnerships and Sponsorships – one that looks at the whole value of the partnership. We use this to determine new partners for brands, evaluate existing ones and challenge partnership and sponsorship strategies, setting our clients in a direction that creates greater long-term value for all parties.
Robust data is at the heart of the best business decisions. Our team of Business Intelligence experts help clients interrogate and understand their data quickly and easily, so they’re primed in the best possible position.
We can give expert advice across the whole project lifecycle – from cloud hosting, data integration and modelling, to advanced analytics, data visualisation and enrichment, all using the tech that best suits our clients.
Our team has broad capabilities in the leading BI software platforms, including Qlik and our very own In View product, which integrates and analyses multiple data sets, presenting it in a simple, customised interface. Complex intelligence, made simple.
We’ve grown to become one of the world’s leading pricing consulting firms, with 50+ senior pricing members across North America, Europe, Asia Pacific and Latin America.
Our pricing expertise is based on over a thousand engagements with some of the world’s top B2B and B2C companies.
With our four core services: pricing strategy, pricing research, pricing analytics and pricing training, we provide excellent value, with clients coming to expect a typical 10:1 payback on their projects.