A Breath of Fresh Air
In our first integrated campaign for Haven Holidays since being appointed the lead strategic and creative agency for the brand, we look to re-engage consumers and attract new ones with ‘A Breath of Fresh Air’.
Kicking off with a 40 second TV spot, the light-hearted and humorous film follows two little girls travelling around a holiday park on a go-kart – experiencing the huge range of activities Haven has to offer.
This creative forms part of the wider strategy, which focuses on the refreshing escape from stressful city life Haven Holidays can symbolise for families.
Set to the track ‘Feel it Still’ by Portugal The Man – the TVC is sure to encourage families all over the country to head to one of the 36 award-winning Haven holiday parks on the Great British coast. ‘A Breath of Fresh Air’ is rolling out across press advertising, brochures, online and CRM.