adidas Ajax: Making Frank De Boer smile

Armed with hidden cameras we pranked Ajax trainer Frank de Boer and key team players into thinking their new kit would be a massive own goal.

With elements such as tulips and canal houses, the designs had Frank de Boer and his team more than a little concerned. It was a long shot on our part too, but we ended with a great result.

1M
1M
views within 48 hours of film launch
adidas
adidas
& Ajax’s most successful film to date
Coverage
Coverage
in Huffington Post, Daily Mail & Metro