In June 2015, adidas football began a search for the world’s best game changers and playmakers at The Base, Berlin, during the UEFA Champions League Final. Since then, #BETHEDIFFERENCE tournaments have sprung up in over 30 cities around the world. In Asia, adidas launched 2v2 football tournaments across three main cities – Bangkok, Kuala Lumpur and Jakarta.
The tournament kick-started with the Destroy vs. Control activation video featuring famous Asian footballers, who battled it out and demonstrated qualities of Chaos and Control while debuting the new adidas X15 and ACE15.
During tournaments, adidas elevated the experience by combining music, football and fashion for the perfect synergy to attract the local audiences. The events saw huge turnouts and they witnessed the local talented freestylers become the crowned gamechangers and playmakers adidas were searching for.
The winners from the three cities each won themselves a trip to Manchester, United Kingdom. adidas also released the official video for the #BETHEDIFFERENCE events highlighting the global reach of the tournament, and its impact on football creators over the world.