Nemeziz: Turning influencers into fanboys

The new adidas Nemeziz football boot is only made for the best players, the creators. We played on the thing that drives them – their ego, and told them ‘It’s not made for you’. 

Our campaign challenged the region’s biggest football influencers to prove that they had the skills to own a pair. In response, street stars and Instagram celebrities turned out in their droves, with 32 of them battling it out to be crowned the Nemeziz.