American IPA: A Sensory Experience

Baden Baden is one of the most awarded breweries in Brazil today - the first to be recognized by renowned chefs as a Brazilian gourmet beer.

Baden Baden came to iris looking for a way to launch their much anticipated American IPA label.

Today, more than ever, drinking beer is viewed as an experience. Whether you are enjoying a drink with friends, family or alone, the experience is a sensory one.

With this insight, we launched 5 videos that corresponded to the 5 senses of the human body. The videos captured the the essence of the experience and celebrated the unique and long-awaited beer.

50%
50%
increase in engagement
10k
10k
visits to the IPA website
1.5M
1.5M
Total video views
28%
28%
Full video view on YouTube