Bronchial Thermoplastic In-clinic Awareness
Bronchial Thermosplastyis a minimally invasive and outpatient procedure by Boston Scientific. Only niche interventional pulmonologists across the country are known to perform it.
Since it was launched last year in India, awareness has been low. And so we were tasked with developing an in-clinic promotion campaign to reach out to the patients and create a demand for it.
A series of posters, direct mailers and advertorials were created, reaching out to both doctors and patients.