Lake of Colour
Experiential Marketing Strategy
Campo Viejo wanted to amplify the message that life becomes more vibrant when shared. So we created a premium wine bar on Clapham Common where guests could learn about the wine’s complex flavours through sold-out 45 minute wine blending sessions and sample the full Campo Viejo range with tapas from the legendary Spanish Lab and music from The Fontanas.
Thousands of orbs were released into the lake, representing memories shared with #SummerofColour. At night, when the music was pumping and the wine flowed, the installation lit up, creating a perfect Instagramable moment.
Client
Specialisms involved
Campo Viejo wanted to amplify the message that life becomes more vibrant when shared. So we created a premium wine bar on Clapham Common where guests could learn about the wine’s complex flavours through sold-out 45 minute wine blending sessions and sample the full Campo Viejo range with tapas from the legendary Spanish Lab and music from The Fontanas.
Thousands of orbs were released into the lake, representing memories shared with #SummerofColour. At night, when the music was pumping and the wine flowed, the installation lit up, creating a perfect Instagramable moment.
3K
Visitors over four days
650
Wine blending sessions purchased
16%
Increase in followers across Instagram & Twitter
