Caroline Flack for Speedo Sculpture

We knew that media are constantly looking for strong imagery of well-known females to fill their pages and supplementing imagery with authentic and relatable content drives interest further.

With longstanding and well documented issues with body confidence, Caroline Flack was chosen as a topical figure who could talk about the Sculpture range and its key messaging in an authentic way.

In addition, she was set to hit the screens again for ITV’s Love Island at a similar time to the campaign launch date, providing a timely hook for media to talk about her.

A day of content capture provided a beautiful set of editorial imagery, filmed content of Caroline talking about body confidence and the Sculpture range for editorial and Speedo owned channel use and the opportunity for an exclusive styled shot with leader blogger Fashion Foie Gras.

46
46
Pieces of coverage to date
25
25
Pieces of national coverage
35+
35+
Mentions on social, with 16 from Caroline reaching 894k followers
490K+
490K+
Coverage reach
3
3
Front cover stories including Notebook, Health & Fitness and OK!
91.3%
91.3%
Of coverage featured an image and 67.4% a CTA to visit Speedo site
Flack Speedo Image 1 Flack Speedo Image 2