Caroline Flack for Speedo Sculpture
We knew that media are constantly looking for strong imagery of well-known females to fill their pages and supplementing imagery with authentic and relatable content drives interest further.
With longstanding and well documented issues with body confidence, Caroline Flack was chosen as a topical figure who could talk about the Sculpture range and its key messaging in an authentic way.
In addition, she was set to hit the screens again for ITV’s Love Island at a similar time to the campaign launch date, providing a timely hook for media to talk about her.
A day of content capture provided a beautiful set of editorial imagery, filmed content of Caroline talking about body confidence and the Sculpture range for editorial and Speedo owned channel use and the opportunity for an exclusive styled shot with leader blogger Fashion Foie Gras.