Clearasil wanted to break from the clichés by doing something fun and unexpected that would capture our teen’s attention in a way the other brands couldn’t.
Our solution? ACT FAST: don’t let breakouts turn into a horror story. To illustrate this we resurrected the “Choose Your Own Adventure” style story. Knowing the incredible influence YouTube stars have on teens, we partnered with Awesomeness TV to help prove that Clearasil not only works fast, but also understands when you have a zit, it’s DO or DIE.
The journey took viewers through 5 videos, where they directed characters through an unexpected adventure. With no time to waste, viewers needed to choose which direction the characters should take to find a cure before 12 hours elapsed and someone turned full Zomb!