With iris newly appointed as Gibson’s creative agency for its new brand and product, Trainer headphones, we were briefed to deliver a launch with a very special ambassador - Usain Bolt.
The Trainer on-ear headphones harness the power of music to help you reach your fitness potential. Developed in partnership with Usain, the headphones combine maximum freedom of movement with exceptional sound quality so you can take your music wherever life takes you.
With the heritage of Gibson in music and Usain as our frontman, we launched global content with the core creative idea - “Music will push you further”.
The overall idea taps into something unique, though obvious: Music is the thing that pushes me further during my workout. It’s not about internal motivation, or a will to succeed, it’s just music.