Partnership Marketing Strategy

At its core, LGBTQ Pride is a celebration of equality, self-expression and individuality. As a champion of these values, and a supporter of the LGBTQ community, every June, many Hotel Indigo® properties around the country join in the celebrations with the Color of Pride campaign.

Following the success of the 2017 Pride campaign, Iris Atlanta was tasked with expanding the current offering for 2018 with content to support a digital media partnership with Daily Beast, a paid social media flight and influencer activations on key properties meant to welcome the LGBTQ community to the hotel, and feature Pride celebrations around the country.

Digital Marketing Campaign Strategy

We created a branded toolkit and implementation guide that served as a turnkey solution for hotel locations that chose to participate – complete with a bank of dynamic social posts and digital banner content, flair pins, illustrated postcards, flags and more distributed to guests, along with a number of useful tools and suggestions for on-site activations.

And speaking of on-site activations, we also partnered with Smilebooth to create a branded GIF booth at four premier Hotel Indigo properties across the country: El Paso, Baltimore, Los Angeles, and Nashville. This generated a robust bank of engaging UGC and organically spread the branded hashtag for the event: #ColorOfPride.

As Pride month draws to a close, campaign results are still to be confirmed, but we look forward to another opportunity next year to continue to build on Hotel Indigo’s effort to celebrate love in every color.