Change the Game

As a result of aggressive sales goals for HP Officejet Pro X and HP Officejet Enterprise X printers, HP needed to get the attention of their internal sales teams in a way that would break through the clutter of information that bombards them every day. iris was tasked with concepting and developing a high-impact sales kit focused on the benefits of the HP Officejet Pro/Enterprise X printers.

iris produced a variety of creative concepts for the HP team before landing on the “Game Changers” concept. The theme was in reference to the printer’s record-breaking speed and breakthrough technology and was carried throughout several pieces of collateral—including a brochure, infographic, and HP PageWide Technology “wow”
print sample—as well as a checkers/backgammon game board, and a wall-mounted basketball hoop designed for “Trashing the myths” about inkjet printers. All of the pieces worked together to aid the sales reps in making the case for HP Officejet Pro X printers.

6,000
6,000
full kits produced
1,000
1,000
deployed to APJ
1,600
1,600
deployed to US
3,400
3,400
deployed to EMEA