Design and launch of Global B2B Loyalty Program
B2B Customer Loyalty Strategy
Iris enabled IHG to develop and launch a Global loyalty program for corporate hotel bookers and event planners. A key requirement was for a single proposition that meets the needs of businesses of all sizes, from global enterprises to individual wedding planners.
We provided ongoing Loyalty design, development and launch programme management support throughout the course of the project, from initial business casing, stakeholder engagement and requirements gathering, to go-to-market strategy, migration from legacy programs and launch strategy.
Customer Relationship Management Strategy
Following the launch in April 2015 we continued to support IHG with programme steering and mid-term strategic road-mapping to shape the ongoing development and commercial expectations.
Client
Specialisms involved
Iris enabled IHG to develop and launch a Global loyalty program for corporate hotel bookers and event planners. A key requirement was for a single proposition that meets the needs of businesses of all sizes, from global enterprises to individual wedding planners.
We provided ongoing Loyalty design, development and launch programme management support throughout the course of the project, from initial business casing, stakeholder engagement and requirements gathering, to go-to-market strategy, migration from legacy programs and launch strategy.
Customer Relationship Management Strategy
Following the launch in April 2015 we continued to support IHG with programme steering and mid-term strategic road-mapping to shape the ongoing development and commercial expectations.
$2BN
Revenue through the program in less than 3 years (June 2017)
$100M
Revenue through the program in a single month, July 2017
Highlights
