Translating Analytics into ROI
The Step Back
- IKEA sought to tailor IKEA Family, their global loyalty program, to the US market in a relevant way. With the right value proposition the program would become a primary vehicle to capture customer data, develop insights and activate sales with data driven marketing.
Bold Leap Forward
- Data capture combines transaction and customer information from 20+ sources, totaling billions of data points
- Analytics include segmentation, modeling, and a proprietary personalization engine
- Custom tech solutions to support IKEA Family include in-store kiosk, digital wallet, member website and many more
- 100+ targeted campaigns per year
Results Driven by Participation
- Lifetime value of FAMILY shopper 4x non members
- Communications outstrip industry benchmarks by 1/3
- Personalized communications provide a sales lift of 7% vs other communications.
Lifetime value of FAMILY shopper 4x non members
Communications outstrip industry benchmarks by 1/3
Personalized communications provide a sales lift of 7% vs other communications