Translating Analytics into ROI

 

The Step Back

  • IKEA sought to tailor IKEA Family, their global loyalty program, to the US market in a relevant way.  With the right value proposition the program would become a primary vehicle to capture customer data, develop insights and activate sales with data driven marketing.

Bold Leap Forward

  • Data capture combines transaction and customer information from 20+ sources, totaling billions of data points
  • Analytics include segmentation, modeling, and a proprietary personalization engine
  • Custom tech solutions to support IKEA Family include in-store kiosk, digital wallet, member website and many more
  • 100+ targeted campaigns per year 

Results Driven by Participation

  • Lifetime value of FAMILY shopper 4x non members
  • Communications outstrip industry benchmarks  by 1/3
  • Personalized communications provide a sales lift of 7% vs other communications.

 

4x
4x
Lifetime value of FAMILY shopper 4x non members
1/3
1/3
Communications outstrip industry benchmarks by 1/3
7%
7%
Personalized communications provide a sales lift of 7% vs other communications