In the clouds with Aon: Bringing VR to B2B

To take the Aon + Workday story and translate it into a memorable, participative client experience was an exciting challenge. And we thought virtual reality was an engaging vehicle.

With a largely professional B2B audience, we knew our experience needed to be a “form + function” one - it couldn’t be all flash and excitement and needed messaging mixed in.

The result was an interactive skiing game showing how Aon helps anyone through the Workday journey, no matter their skill level—and reactions were thankful, excited, and appreciative of our subtle, relevant messaging, leading to engaged clients, meaningful sales discussions, and show floor buzz.

214%
214%
Increase in Aon booth traffic
250+
250+
Leads from unique companies
DOUBLED
DOUBLED
Brand collateral distribution
93%
93%
Constant occupancy rate for VR experience
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