Jeep - Maintaining Engagement Between Purchases

  

The Step Back

  • FCA wanted to build on the inherent affinity among Jeep® Brand owners with a new kind of loyalty program

 

Bold Leap Forward

  • Jeep® Wave: Authentic value for Jeep® Brand owners, included with select new vehicle purchases or available for purchase.
  • Benefits include enhanced owner support, VIP treatment at special events, premium discounts through a savings network plus complimentary services, trip interruption coverage and no charge same day rentals.

Results Driven by Participation

  • More than half a million Jeep® Wave equipped vehicles
  • Program expanded to Ram Truck division (pilot in Texas only)
  • Significant increase in brand engagement in the last year

 

1M
1M
Jeep Wave equipped vehicles
Program Expanded
Program Expanded
to Ram Truck division
Brand Engagement
Brand Engagement
Increased brand engagement in the last year