Jeep - Maintaining Engagement Between Purchases
The Step Back
FCA wanted to build on the inherent affinity among Jeep® Brand owners with a new kind of loyalty program
Bold Leap Forward
Jeep® Wave: Authentic value for Jeep® Brand owners, included with select new vehicle purchases or available for purchase.
Benefits include enhanced owner support, VIP treatment at special events, premium discounts through a savings network plus complimentary services, trip interruption coverage and no charge same day rentals.
Results Driven by Participation
More than half a million Jeep® Wave equipped vehicles
Program expanded to Ram Truck division (pilot in Texas only)
Significant increase in brand engagement in the last year
Jeep Wave equipped vehicles
to Ram Truck division
Increased brand engagement in the last year