Light is OSRAM
OSRAM is regarded worldwide as one of the greatest innovators in lighting. Iris brings this innovation to “light” with campaigns that showcase the category-defining products that back up the claim “Light is OSRAM.”
For the NIGHT BREAKER LASER, OSRAM’s newest halogen light, we ventured out into the darkness with the help of Lumenman, a well-known light artist. The result of this Guerilla campaign was an online video that raises light to an almost mystical property and raises awareness of the day-to-day (or night-to-night) dangers that can be avoided with the help of the NIGHT BREAKER.
For another international business division, cinema audiences became the lead characters of our campaign. By freezing memorable moments, we drew attention to the OSRAM XBO cinema lamps at trade fairs and in print. We didn’t just place OSRAM’s futuristic products at the foreground: simultaneously, we developed a blanket campaign with novel print executions. It was aimed at diverse industries and included lighting solutions that embodied the campaign concept “light is more than just light.”