Last year, Maplin’s TV campaign, ‘Maplin Moments’, took common household problems and demonstrated how Maplin could find a solution. It drove spontaneous awareness from 2% to 9%. This year, Maplin wanted to recreate their successful TV campaign but our challenge was to make it work three times harder.
We developed 3 x 10” cut downs to really hammer home that Maplin is the store to go to for service and friendly advice when your tech know-how runs dry. We created a spin off video from one of our 10” TVC’s, which showed what the cat got up to in the house when home alone. The video was seeded in social and helped extend the longevity of the campaign, adding a fun perspective to it.