For our first campaign since winning their global strategic and creative account, Formula E challenged us to transform perceptions of electric racing and provoke sports fans to tune in, demonstrating to them how Formula E is reinventing racing.
We launched this integrated campaign with a high-energy TV commercial on Channel 5. During the adrenaline-charged ad we sped our audience around the streets of Marrakesh reflecting the electrifying power and energy the Formula E race will bring to the city.
With a total of 14 races taking place across 11 cities, this was the first in a series of creative tailored per race location.
The TV spot was supported by a fully integrated campaign spanning TV, social, outdoor and digital channels, running throughout the UK and Germany.