Topical Beef

The horsemeat scandal was taking Europe by storm. So we saddled up and shot out of the stalls before the stable door was closed by cooking up a tasty bit of Urgent Genius. Written and designed within a day, our tongue-in-cheek ad promoting the new MINI Roadster featured in full-page spreads across all major nationals within 3 days of being presented to MINI.  The ad caused quite a buzz on social networks and received extensive PR coverage.

17.5K
17.5K
Shares in 5 days
4.4K
4.4K
Post likes
Over 1M
Over 1M
Views on Buzzfeed
4000%
4000%
Increase in website traffic