#InSicknessandHealth

The subject of healthcare can be sensitive and complex for Singapore’s ageing population – there often exists an unspoken tension between the caregiver, who has to shoulder the stressful role, and the one cared for, who fears becoming a burden.

In our latest #InSicknessandHealth campaign for Philips, the iris team aspires to spark conversation on the topic by encouraging Singaporeans to come forward with their personal caregiving stories.

The campaign features two films that follow the lives of two loving pioneer generation couples and how they faced the trials and tribulations of a serious illness together. The sheer honesty captured in the film underscores how by preserving health, we are also preserving the precious relationships we hold so dear.

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