Purdey's Thrive On

We launched Purdey’s biggest ever ad campaign, ‘Thrive On’. Together with Idris Elba, we set out to inspire and enable people to get even more out of life. We created a film in which Idris Elba and Purdey’s make dreams come true. The campaign inspired millions across the world to pursue their ambitions. They’ve unlocked and shared some of their most personal experiences, offered each other support and ultimately put Purdey’s at the forefront of a global movement that is continuously helping people to get the most out of life, to Thrive On.

31M+
31M+
Global Reach
25%
25%
Increase in market share
1:1
1:1
Paid Vs. earned views
20%
20%
Rise in rate of sale during campaign
20%
20%
Growth in household penetration
X2
X2
Distribution footprint