Purdey's Thrive On

We launched Purdey’s biggest ever ad campaign, ‘Thrive On’. Together with Idris Elba, we set out to inspire and enable people to get even more out of life. We created a film in which Idris Elba and Purdey’s make dreams come true. The campaign inspired millions across the world to pursue their ambitions. They’ve unlocked and shared some of their most personal experiences, offered each other support and ultimately put Purdey’s at the forefront of a global movement that is continuously helping people to get the most out of life, to Thrive On.

25.5M
25.5M
Impressions
24M
24M
Reach
1.9M
1.9M
Viewers watched film to the end
140K
140K
Shares of hero content (10K more than total 'Likes')