Building on the success of ‘Rethink Role Models’ campaign and Netball partnership, Samsung wanted to demonstrate the role social media plays in supporting sport in Australia.
Promoting the launch of the new Galaxy A5, Samsung is challenging the Netball superstars and sporting fans of Australia alike to ‘Bring your A Game’. The action-packed 60-second spot features a variety of athletes showing off their skills in netball, soccer and basketball, with the mobile at the heart. It calls for fans to get involved and show off their skills using the hashtag #GalaxyAGame.
The full campaign was delivered via TVC’s, digital, social and at game content.