Samsung #Note7Studio

We were briefed to launch the new Samsung Galaxy Note7 on T-Mobile across the U.S. with an activation that would engage the creative community and get people talking.

We enlisted well known artist Timothy Goodman and set out to draw the world’s longest piece of digital art created entirely on the new device.

Kicking off in New York City, Timothy traveled the country in the bespoke built #Note7Studio, stopping off at Chicago, Atlanta and finally Austin. He drew inspiration along the way from a mix of content featured on screens on the studio’s wall, including T-Mobile’s Binge on service which allows subscribers to stream all the Netflix, Hulu and YouTube they like without paying a cent, as well as content people shared on social using the hashtag.

While the Note7 was recalled, and the tour ended after 4 stops, each city the tour visited saw outstanding results.

New York
New York
Sold thru inventory by early morning of launch and throughout launch weekend.
Chicago
Chicago
Traffic and conversion at the store in Chicago was higher than other stores in the area.
Atlanta
Atlanta
Sales at the Atlanta store were the highest in the the market.
Austin
Austin
Stores near the Austin activation sold 500+ devices.