GALAXY S6 Edge Why Wait?
The world has grown tired of hopeless battery life, annoying power cables, and being told how you can and can’t use your phone. Truth is that it’s never been a better time to make the switch – the Galaxy S6 edge has arrived.
We ditched cryptic brand messages in favour of unprecedented media reviews, reaffirming its status as the iPhone killer. No more traditional, full-length beauty shots – we went in close to accentuate the beauty of the curve.
The message spread through a completely integrated, 360 campaign including TV, out-of-home, a takeover of Waterloo station, social content, experiential Call Centre roadshows, retail training and e-learning.
The proof is out there. Why wait?