Rethink Role Models
How do you encourage positive female role models in a world full of Kardashians? Netball is different from other Australian sports. There is no huge TV sponsorship and no astronomical salaries. The players make the sacrifices necessary to become world champions for the love, not the money. And their success came down to hard work, determination and grit.
With a serious lack of positive female influencers, they stood out as true female role models.
We followed up inspirational stories from each role model. And clever YouTube targeting allowed us to hijack searches for poor role models.
We held meet and greet events across Australia, delivering VR experiences with Samsung 360° training.
Our ambassadors sat on high profile panels advocating change for positive female role models.