The Open Economy

Samsung came to us with a challenge: How can we position Knox, the defense-grade security platform built into all our connected hardware, at the forefront of European business leaders’ minds when thinking about enterprise mobility? The space is already fiercely contended by global brands like Apple, Microsoft and Google.

We needed show people how Knox enables businesses to rethink what mobile can do, defy barriers and unlock the limitless potential for mobile computing. To do this, we created a thought leadership platform painting a picture of an ‘Open Economy’ – in three years business practices will have been revolutionised by technology, necessarily underpinned by a reliable security platform. The report was supported by a live-streamed expert panel event at a launch attended by pan-European media, and amplified through secondary qualitative research, organic social and educational editorial.

Through multi-media whitepaper report and a concentrated launch moment, we drove mass conversation that positioned Samsung as a thought-leader in this business space. The platform has been so successful in reaching C-levels, Samsung is currently developing plans to launch ‘Open Economy 2’.

110M
110M
Total audience reach (C-level focus)
400%
400%
Increase in social media mentions
400+
400+
Pieces of coverage
21
21
Top-tier VIP media attended launch
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