Your business, your rules
In a B2B world where the ‘one size fits all’ approach is no longer cutting it, Samsung Australia is challenged with providing tailored solutions to solve challenges specific to induvial businesses, whilst helping to provide them with the security that they need.
Our B2B campaign ‘Your business, your rules’ disrupts conventions and hero’s the progressive business model. The campaign acknowledges that not all staff are the same and that businesses need a diverse choice of mobile solutions. The short film unveils Samsung Australia's newly crafted bespoke local approach to B2B, creating a paradigm shift from bottom line profit to customer experience.
The campaign was delivered via digital channels appearing across Linkedin, Facebook and YouTube, supported with a new website. It included bespoke content and real case studies targeted to key verticals including Hospitality, Healthcare, Transport and Government.