Talking Innovation Everywhere
B2B Marketing Strategy
Through our insight we discovered that 100% of CIO’s agreed that Cloud, Social, Mobile and Big Data is enabling individuals across their businesses to innovate in news ways. Our strategy was to embrace this notion and place the innovation in the hands of the CIOs, allowing them to become the architects of this new world.
We launched with targeted digital display, out-of-home advertising and press. This was followed up by content creation and a partnership with Wired Magazine.
Digital Platform Creation
The ultimate destination was The Innovation Compass, an online benchmarking tool which allowed CIOs to benchmark their readiness for innovation in Cloud, Social, Mobile and Big Data vs. their peers. We then nurtured through email follow-up, unique content and targeted LinkedIn campaigns. As well as this the campaign was deployed through toolkits tailored for local markets.
Client
Specialisms involved
Through our insight we discovered that 100% of CIO’s agreed that Cloud, Social, Mobile and Big Data is enabling individuals across their businesses to innovate in news ways. Our strategy was to embrace this notion and place the innovation in the hands of the CIOs, allowing them to become the architects of this new world.
We launched with targeted digital display, out-of-home advertising and press. This was followed up by content creation and a partnership with Wired Magazine.
Digital Platform Creation
The ultimate destination was The Innovation Compass, an online benchmarking tool which allowed CIOs to benchmark their readiness for innovation in Cloud, Social, Mobile and Big Data vs. their peers. We then nurtured through email follow-up, unique content and targeted LinkedIn campaigns. As well as this the campaign was deployed through toolkits tailored for local markets.
2.5K
Of Europe’s most senior IT professionals engaged in new sales conversations
$17M
Of identified pipeline revenue
Highlights
