Scott Duramax

In 2015, Scott was faced with the challenge of entering a new market.

They turned to us looking for a way to generate brand awareness, instigate experimentation, ensure product visibility and establish a close relationship with consumersand of course, convince the Brazilian consumer that Scott Duramax is the best option of semi-disposable cloths.

To achieve this we created a comedic three part series, showing real life comic situations in the life of a couple. The different parts showcased the difference between normal rags and Scott Duramaxand created memorable characters for the consumer to relate to.

 

 

 

50%
50%
increase in engagement
8.3M
8.3M
People reached
4.5M
4.5M
Total video views
50%
50%
site retention