Fill Up & Go
Shell understands that its customers have busy lives.
Filling up and paying in store can be an inconvenience – which is why Shell UK launched the nation’s first mobile fuel payment service.
We didn’t want to just announce it. We positioned Shell’s innovation as a way of Keeping Britain Moving, to engage customers emotionally.
Through a fully integrated campaign we celebrated the rich, diverse and fundamentally human situations where a more convenient fill up proves hugely valuable, putting the customer’s needs first.