Fill Up & Go

Shell understands that its customers have busy lives.

Filling up and paying in store can be an inconvenience – which is why Shell UK launched the nation’s first mobile fuel payment service.

We didn’t want to just announce it. We positioned Shell’s innovation as a way of Keeping Britain Moving, to engage customers emotionally.

Through a fully integrated campaign we celebrated the rich, diverse and fundamentally human situations where a more convenient fill up proves hugely valuable, putting the customer’s needs first.

4.9M
4.9M
Video views
220.5K
220.5K
Total app downloads
4.8M
4.8M
Litres of fuel sold through the app
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