Shell Helix Engine Warranty
Shell Helix is the first and only engine oil to offer a Free Lifetime Engine Warranty in India. To launch ‘Shell Helix Engine Warranty’ (SHEW) we delivered a 360 degree campaign that included digital, social, press, retail POS and OOH across 11 major cities.
We ran daily take-overs of The Times Of India, Yahoo and CarDekho homepages, and SHEW digital banner ads featured across all major Auto, Entertainment and news websites in India for two months.
Shell’s ads also featured on the front page of The Times Of India newspaper and the hashtag, #Promise2Protect trended on Twitter.