Radius App

The Weather Channel Radius app brings together social media and Mother Nature to deliver the most engaging and accurate forecast. It enables consumers to create a personally tailored forecast based on their exact location, and the ability to receive push notifications informing of impending weather within a 1–30 mile radius.

To showcase this combination, we partnered with ‘earth artist’ Andres Amador for a TV spot that highlights the importance of an accurate forecast. The weather must come together for Amador to create a piece, as he uses the earth as his canvas to create temporary works of art.