Zushi Roller Coaster

How a conservative brand remained relevant to its ever-progressive audience? With the launch of their new ‘Seriously Japanese’ positioning, Toshiba wanted to demonstrate the power of their laptops and tablets in an unconventional way. So rather than a traditional roadshow, we created the first Pop-Up Zushi Roller Coaster Restaurant. 

The entire experience was powered by Toshiba’s devices, from the mechanical roller coaster and individual trolleys, right down to the menu and ordering system, proving that although Toshiba is ‘Seriously Japanese’, it can also be seriously fun.