B2B Brand Positioning

Trustwave is a leading provider of information security solutions. The brand wanted to raise the level of awareness of its unique value proposition by promoting a thought leadership position in the market and leveraging content from its annual data-packed Global Security Report (GSR). Previously been created in-house, Trustwave wanted help exploiting the valuable, sticky report statistics and findings throughout the year to truly make the most out of this influential piece of content. Around time of launch, Trustwave was presenting at the RSA conference and needed the report to be the centerpiece for its show presence.

B2B Marketing Strategy

We developed a highly-elevated design and a communications plan that included: an award-winning 80-page printed report, fully-interactive PDF version, excerpts like Executive Summary preview, charts and more, an iBook available via iTunes.

Additionally, we created an email nurture plan (messages and landing pages) and live event materials to properly launch this star content.

To encourage downloads and interaction with the report, we developed a physical mail campaign as well as an online nurture (emails + landing page), integrated into Trustwave’s marketing automation system.

To bring the GSR’s “branding” to the forefront at the RSA Conference, we helped design booth elements, videos, presentations and demo stations; our look and feel was also extrapolated to other event materials and giveaways.