Value Retail - Digital Transformation

Value Retail is the only company to specialise exclusively in the creation and operation of luxury outlet shopping destinations across Europe and China. A pioneering new retail experience, in nine key European markets, it redefines outlet shopping for the world’s leading brands and for the discerning global shopper.

Value Retail asked iris to help transform the way it interacts with customers via digital. iris set out to completely re-think and re-engineer the Value Retail global digital presence, to make it work for the retail destinations and become a vital and representative part of the luxury shopping experience.

Beautifully designed, we created a completely customer focused digital experience that supports Value Retail's commercial and brand objectives. We deployed content for 9 European online destinations with flexible templates on an Umbraco CMS platform, making it easy for local markets to easily update and maintain content.

30%
30%
Increase in visits to the Bicester site in 1st month
45%
45%
Increase in visits since release
36%
36%
Increase in mobile usage
20%
20%
Increase in time spent on site